Defining Personal style

Our goal is to define personal style through design. Andrew Paetzold Design is based out of suburban Chicago and since 1993 has been defining the personal style for patrons of jewelry retailers across the country.

Be our guest and take a tour through the website. Discover how we can assist you in the designing process while growing your bottom line.

By owning or managing a retail jewelry store, you are aware that fashions and trends dictate your sales success. Riding the profit roller coaster has become common place in the industry. Recently, national indicators have established that consumer jewelry purchases are at their lowest point in over two decades. However, a large percentage of the jewelry being sold is custom, one of a kind pieces. The trend is here, in demand, and gaining popularity. When consumers do buy they want unique, custom designed pieces that are characteristic of their own personal style and reflective of their personality. In seeking an experience to compliment a fine piece of custom jewelry many customers request being involved in the design process. The industry now encompasses more than selling a chain, ordering a wedding band or changing a watch battery.

• Do you currently offer custom design?
• Do you employ a staff designer/artist?
• Do you have the capability to manufacture a custom piece of jewelry for that particular customer?

No? You could be missing out on thousands of revenue dollars each year. Take advantage of a new program specifically designed for you to capture this market with little or no out-of-pocket expense. How? By utilizing any or all facets of this distinguished custom design service. You'll discover how easy it is to tap into this new revenue generating resource while establishing greater prestige for your retail environment.